Smart Choice® Insurance Centers was born from the same foundation as the Smart Choice® Agents Program, a network of over 3,000 independent property and casualty agents based in High Point, North Carolina. Smart Choice was “born” in the mind of its founder and CEO, Douglas S. Witcher, in 1988. As an independent agent himself, Doug recognized the struggles of the system, and was determined to find a solution that would make business easier for the independent agency force.

Smart Choice agencies benefit from the support of seasoned, dedicated professionals in the home office and from state and regional marketing staffs, as well as access to quality markets, financial services and other value-added products. Each state is headed by a Director who is a respected, successful insurance professional charged with the responsibility for recruiting, training and supporting Smart Choice agencies.

As the Smart Choice Agents Program grew into a national network force in the industry, Doug turned his sights to the insurance consumer base in America. Quality service and family are the two most important focuses in Doug’s business practices, and he dreamed of creating a force of independent agents who could offer customers superior service and choice. His idea was to simplify the insurance process for the customer, while maintaining the individualized service that small independent agencies can offer. He realized that the public deserved customized insurance plans, and one business source that could offer customers the benefit of choice without the haggle of price shopping. Smart Choice prides itself and its agencies on being family-oriented and on providing customers with trustworthy agents through which they can form lasting relationships. Our main focus is you and your family!