Off The Record

Off The Record
By: Josh Seibert, Sandler Training

The STORY:
Tim had mentally decided that the prospect he was talking to was never going to buy. For the past 20 minutes Tim had tried all of the trial closes that had worked in the past.

“I have to tell you Tim, I don’t know that this will do what I need.”

Tim had already tried the “what do you really need” response with no luck. Figuring he had nothing to lose and might learn something that he could use on other prospects, he innocently asked the following.

“Off the record . . . since you have decided not to buy . . . what are you really looking for?”

For Tim, the resulting silence was painful, but he really wanted to know the answer. If I can get this information, he thought, I can use it. So I’m just going to outwait the prospect.

Finally, and much to Tim’s relief, the prospect responded.

“Well, since you asked, off the record as you put it, here’s what I’m trying to do,” responded the prospect for the next five minutes.

At the conclusion of the prospect’s response, still convinced that he’d never close this one, Tim answered.

“That’s very interesting. So I suppose since we’re still off the record, you’ll never see yourself purchasing this . . .” and as Tim struggled to find the words to continue, the prospect jumped back in.

“Hold on a minute, Tim. I didn’t say I’d never buy it . . . and now that I talked out what I was looking for, well, you know, what you have might actually do it for me.”

The RESULT:
Perhaps Tim will make this sale. What Tim did do by going off the record was to subtly pressure the prospect into defining just what he needed. And by adding the assumption that the prospect was never going to buy, Tim was forcing the prospect to see a future where Tim’s product was not part of the solution. Either the prospect would view this future as good, in which case Tim never had a chance to make the sale, or bad. If bad, then Tim had an opportunity to make a sale. Off the record, how do you see it?

DISCUSSION:
Tim did not act like most salespeople. How many salespeople have the guts to state, “Off the record, since you have decided not to buy . . . what are you really looking for?” What is the salesperson afraid of when he makes this statement? Simple — the prospect is going to walk out the door. Consider this, if the prospect does immediately leave, then he never had any intention of purchasing. You’ve just saved yourself a lot of time.

The prospect who remains after hearing this question has no option other than to respond. What he says at this point will help you in determining whether he is a serious potential buyer or someone to follow up in a phone or mail sales effort.

APPROACH:
Pairing “off the record” with “since you have decided not to buy” accomplishes two goals for you.

First, “off the record” suggests that now you and the prospect can talk freely. Neither of you will use what is said to make or break the sale. Of course, this is ridiculous. Anything the prospect says will be used by you to either pursue the sale or end it. But just the phrase, “off the record,” often achieves the goal of getting the prospect to reveal what his concerns are.

Second, “Since you have decided not to buy” forces the prospect to bring the future into the present. In other words, he perceives right now what it will be like without your product. If his concerns are painful enough, seeing the future today is often enough to get a prospect moving toward purchasing.

THOUGHT:
Giving the prospect a way to see the future often helps the prospect buy today.

Josh Seibert is the president of Training & Development Solutions, Inc., Sandler Training located in the Piedmont Triad.  He can be reached at 336-884-1348 or www.training.sandler.com

©Sandler Systems, Inc. All rights reserved.

5 Reasons Why You Should Resolve to Market Your Agency Online in 2016

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5 Reasons Why You Should Resolve to Market Your Agency Online in 2016
By: Michael Miller, Smart Choice® State Director

Many independent insurance agents are apprehensive about online marketing. It seems like a lot of work to set up a website and make updates to social media accounts. But in 2016, the simple fact is that independent agents need to market online to stay relevant and competitive. Here are 5 reasons why you should market your agency online in 2016.

  1. It’s where your clients and prospects are.

It’s just a fact. Your clients are shopping online, reading reviews online, and participating in online communities. Online marketing allows you to connect with your clients where they’re already at.

  1. The big guys are already doing it.

You’re no stranger to competing with big carriers. But nowhere are the large direct-to-consumer insurance companies out-marketing independent agents than online. Invest in a comprehensive website and commit to a strong social media presence to compete with the big names.

  1. It helps you compete on value, not just price.

The big direct-to-consumer carriers have made insurance a commodity and convinced customers to shop on price. But you know that insurance isn’t just about the premium, it’s about the quality of coverage. Use your website and social media accounts to educate your clients and prospects about why shopping on value is a better deal than shopping on price.

  1. Online marketing separates you from the rest of the pack.

Investing in online marketing is a leap many independent agents are unwilling to take. But if you do, it will set you apart from the competition of your fellow independent agents.

  1. The Internet can be a referral gold mine.

Most consumers have asked for a referral from their connections on social media. Many have also written reviews of products and services online. If you’re not connecting with your clients consistently online, you’re leaving these referrals on the table. Make it simple for your clients to refer you by being easy to contact and connect with online.

Online marketing is an essential part of selling insurance, but you don’t have to go it alone. Smart Choice® offers agents free web page design and access to an entire social media network to drive prospects to your agency.

Click here to visit the Smart Choice® LinkedIn Page

Click here to visit the Smart Choice® Facebook Page

Source:
RyanHanley.com