Andrew Caldwell

Chief Executive Officer

Andrew Caldwell was named CEO of Smart Choice in April 2025, after serving as President for more than 10 years. Prior to that, he was the Executive Vice President of Business Development. Andrew is responsible for maintaining the company's core vision and principles, expanding the size and scope of the network, and implementing strategies for revenue growth.  Andrew Caldwell has previously served as Vice President, Accounting Director, and Director of Commission Accounting, as well as a variety of other capacities since his start with the company in 2003.