3 Factors That Will Make or Break Your Marketing Success
One of my agents recently wrote a policy for a chiropractor's office. He was introduced to the chiropractor through a client who had done business with him for years. He met with the chiropractor to learn about the doctor's particular needs. In the process, he learned about the insurance needs of chiropractors generally. After quoting this business, my agent discovered a particular carrier was very competitive in this industry. This gave him a big idea that turned into some very big business.
Sell Today, Education Tomorrow
Tim was driving back from another disappointing sales call when it hit him. Now he knew exactly what he had to do to get more appointments and close more sales. He needed to know everything possible about his company's products and exactly how past customers had used the products. Tim had a plan. He was going to be prepared.
The Smart Choice® Guide to Marketing
The insurance industry is infamous for being behind in the technical world. Agents are still taking out yellow page ads and direct mail postcards to attract clients instead of using cheaper, easier techniques available to them online.