Life Insurance Awareness Month

By: Matt Milnor, State Director, Smart Choice®

Life Insurance Awareness Month has arrived. Be aware! Time to ask yourself a few questions.

What percentage of my new business is Life Insurance? When was the last time I  asked a prospect or current client about Life Insurance? Do I have monthly sales goals for myself and my producers to write Life products?

We could go on. For many of us, the focus is the P&C business first. As a Smart Choice partner agency, you may have diversified a bit in recent years, writing more Commercial Lines. We make that simple, and in a hard market, you have a green light to write more commercial, niche, trucking, and harder-to-write business with our Express Market carriers.

So, while you chase your tail trying to retain your Personal Lines clients as rates continue to increase, where does that leave Life?

If you aren’t a consistent Life writer, I recommend you use the hard market to be a new beginning. Rounding out accounts, increasing retention, improved profitability with your P&C carriers, and increasing revenue as well.

You can do this easily. Yes, easily.

Appointments are fast and products are plentiful. Smart Choice partner agencies have several great Life options giving you nearly every Life and related product available, with access to about any carrier you can name. From the instant issue policy for a young, healthy client, to a hard-to-place risk, we have solutions. There is never a commission split on Life, and Smart Choice partner agencies receive top tier commissions on Life products. Some carriers even pay Smart Choice agents a little extra commission.

So what’s next? Are you ready to get started?

I recommend you do, because agents writing Life are reaping the benefits, even in a hard market. It’s easier than ever to write Life as technology has made the long paper application practically extinct. Smart Choice has solutions for any agency. Depending on your goals and marketing, we can connect you with a good fit. Free marketing options are available!

Consider the benefits and write down a 4th Quarter goal for yourself and your agency and get to it! Some quick math. Think about writing just one young, healthy couple on a simple term policy each month and what that would equal in  commission. A husband and wife each paying just a small $40 monthly term premium would net you about $1000 in commission. Annualized that’s $12,000.

That pays a bill.

And very little service follows, allowing you to cash in without a future time commitment for questions, service, and claims. Larger policies can really change the equation, and they are out there. The radio ads and the online options are marketing around you. Get your share.

Next step, reach out to your State Director or Territory Manager and start the clock on your next big Life check.