By Michael Miller, Smart Choice® State Director
As an insurance agent, you know that not all insurance carriers are created equal. The experience your clients have as policyholders and you have as an agent can vary significantly between companies. That’s why it pays to be choosy when pursuing appointments with insurance carriers.
Excellent Carriers for Policyholders
The experience policyholders have with your carriers can be a significant factor in whether or not they renew with you. To satisfy your policyholders, your carriers should have a reputation for excellent customer service and offer competitive rates.
Here are JD Power’s rankings of the nation’s top carriers based on a consumer survey:
Where do your current carriers rank? Are they carriers of excellence or just barely making the grade? Many of Smart Choice®’s top-rated carriers perform well on the JD Power surveys.
Excellent Carriers for Insurance Agents
When you’re deciding what appointments to pursue, you also need to consider whether or not the carrier is a good fit for you professionally. Does the commission rate and other compensation make it worth writing the policies? Will carrier representatives respond to your needs efficiently and effectively? Does the carrier have the resources to write the policies your clients demand?