What 2021 May Hold for the Personal Lines Insurance Market
While the future is never certain, there are a few personal lines market trends for you to watch in 2021. Some are the direct result of the events of 2020, while others have been in the works for several years. All of them are things to keep your eye on at your agency as you plan for 2021.
Recognize the Prospect's Script
Prospects don’t like receiving cold calls any more than salespeople like making them. Prospects also have a standard “get rid of this salesperson” script. Unfortunately, most salespeople are so well trained by prospects that they fall right into following the prospect’s script.