Smart Choice® is a network of over 9,000 independent agents and 100 carrier partners. We provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support — and we’re the only no-fee program of our kind!
Gain a partner, access markets, grow your agency
Whether you’re a start-up agent, a former captive agent, or an experienced agent, Smart Choice can give you the support and markets you deserve. We provide service from coast to coast, in 45 states, with access to personal, commercial, life and health markets, and customized business solutions guaranteed to make you a competitive agency.
Smart Choice is made up of a team of dedicated individuals all working together to ensure our agents and carrier partners' success; however, we are more than employees, we are a family.
Click below to learn more about the people behind the company who are all working toward one goal — giving agents the freedom to succeed!
The Smart Choice® Story
In 1988 Doug Witcher found himself with a difficult decision to make — either sell his agency or merge his agency with another. Unfortunately, the decision was not by choice, but by necessity. A “Blue Chip” carrier was pulling out of his agency because it did not meet mandated growth objectives.
At that moment, Doug made a commitment to him — if he was ever in the position to help others in similar situations, he would do so. In 1994, Doug and a handful of agents launched Smart Choice.
Smart Choice® gives back
Our philosophy is simple — give back! We choose to support our industry through agent and carrier partnerships, and by creating groundbreaking programs to facilitate good business practices for consumers. Thriving communities can support successful businesses, so we strive to promote social responsibility and awareness through our philanthropic efforts in our community.