Is Your Customer's Home or Business Ready for Hurricane Season?
Travelers offers preparation tips to help you and your customers.
Marketing Tips for LinkedIn
The third social network of what many consider to be the big three, LinkedIn may not be as popular as Facebook or Twitter, but it has its own niche as the social network for business. Because it is for business, how you use LinkedIn will differ slightly from how you might use Facebook or Twitter. If you're looking for ways to use LinkedIn to market your agency, there are several things you should be doing that will impact your marketing results from LinkedIn.
Bashing the Competition Does Not Get Business
Has either of these scenarios happened to you? You've learned from your customer just what you have suspected - your competition is engaging in rival-bashing to win the order and you are the target! Or your customer uses a negotiating strategy which tests your professionalism. They play your offer, point by point, off your competitor's proposal to get concessions on price, product, or both.