2018 Issue 6
Featured Articles
Let's Get Real: How To Use Your Agency's 2018 Numbers to Produce Better 2019 Results
I recently rolled out the 2019 theme for my territory: Failure is a choice. My management team and I identified our top goals for next year and made a plan for keeping them our number-one work priorities. By doing so, we're making the choice to work actively toward our goals rather than take a passive, come-what-may attitude.
4 Ways A Dedicated Marketer Can Help Your Agency Grow
In today's hyper-competitive insurance market, agency marketing is more important than ever. In "Safeco's Agent for the Future" survey, 38% of independent agents said they plan to increase their investment in marketing. However, only 16% said they planned on hiring a dedicated marketer.