Tips for Insurance Agents Using Social Media Platforms for Online Marketing…
1. Be Consistent
Make sure to be consistent with your branding across all social media channels – use the same look, feel, profile imagery, etc.
2. Be Relevant
Make sure your content is relevant to your audience/client base. Before posting, put yourself in the audience’s seat and ask “Would I find this interesting or useful?”
3. Be Engaged
Monitor your social media platforms. Posting information and sharing stories is great, but if your audience comments, make sure you’re engaging them by being responsive and helpful. Clients want to engage with you – this is another chance to have a conversation and prove your knowledge.
4. Be Strategic
Keep your marketing strategy on track by creating a content calendar. Schedule your post topics on each platform so you have time to prepare them in advance. Posting regularly will keep your audience engaged, and having content ready will keep you posting regularly.
Have you ever asked yourself, "Why would you choose your agency?" Knowing your customer base and audience is key to answering this question and crafting an effective marketing strategy. If you focus on your strengths, brand message and personality should come easy from there. Check out 2019 Issue 4 of Smart Choice Magazine for more strategic tips and advice on marketing your agency for growth.