Access to 100+ carriers and 3,000 products

We provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support — and we're the only no-fee program of our kind.

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Build your book of business through Smart Choice®
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Get appointed with 100+ carriers and write business
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No Fees / Low Production Requirements / Competitive Commissions


Smart Choice®

Your independent insurance agency network

Smart Choice is a network of over 8,600 independent agencies and more than 100 carriers. Collectively our agency partners represent more than $8 billion in written premiums. We're the fastest growing agency network in the nation for a reason - we put our agency partners first. Grow your book of business, increase your revenue, and be able to put your own clients first by partnering with Smart Choice.

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Write business through Smart Choice

The freedom to succeed

Smart Choice lets agents — new, seasoned, and owner-agents — grow on their terms and timetable.

We provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support–and we’re the only no-fee program of our kind!

More about Smart Choice

Why Independent Agents partner with Smart Choice

  • Smart Choice provides a vast choice of carriers to place insurance including access to Nationwide Insurance Commercial policies.
  • Our revenue has increased significantly since we’ve joined Smart Choice. We were able to reach the commission cap in a short period of time and we’re now able to get paid 100% commission and participate in profit sharing on an annual basis. This is something that we never had before when we worked exclusively with wholesalers.
  • Smart Choice has been instrumental in our success because they put the agency’s best interests at heart and will do whatever is necessary to help them succeed.
  • We thought Smart Choice would be fairly hands-off with a basic level of service. On the contrary, they’ve really become a valuable partner for our agency, being supportive, responsive and incredibly committed to our success.
  • Smart Choice is always adding new carriers and providing incentives to qualify for additional compensation which allows our agency to perform at the highest level.
  • Our revenue has been significantly bolstered working with Smart Choice – we’re hitting bonus multipliers we wouldn’t be able to reach otherwise – like 4.5% in aggregate instead of 2.5%.
  • Partnering with Smart Choice has had a HUGE impact. I have grown my business far more than I could have expected and it was because Smart Choice provided access to the markets needed to be successful.
  • Having direct access to carriers has been a huge help in allowing us to respond to our client’s needs in a fast and efficient manner.
  • Our Smart Choice Territory Manager (TM) is amazing, and I knew that he would help me become successful in a challenging insurance environment. My agency would not be where it is today if it wasn’t for Smart Choice and my TM, Chris Reisdorf.
  • Smart Choice has allowed me to get direct appointments with carriers that I wouldn't have been able to get on my own or even through referrals.
  • It’s hard to imagine running this agency without the support of Smart Choice. The reality of being a brokerage is that it is significantly more complex because every writing company has its unique differences. Smart Choice helps us solve that problem by giving us one central point of contact for help with dozens of writing companies. It prevents us from getting caught in the minutiae and lets us focus on what matters most: serving our customers.
  • Any time we have questions about where to place business, or best practices on how to work with certain companies, our Smart Choice rep is more than willing to help. He’s knowledgeable and I don’t remember a time when one of my agents has had a question that he hasn’t been able to answer.
  • The accounting team at Smart Choice and their online portal is very clear and makes our reconciliation job very easy.
  • Our State Director at Smart Choice (Todd Alexanderson) is ALWAYS here and available for us when we need anything. He uses his connections with carriers to really help us beyond our expectations.
  • The impact on our agency has been significant. We were able to reach the commission cap in a very short period of time which now allows us to be paid 100% of the commission from the carriers. We also qualified for profit sharing this year which greatly impacted our agencies revenue.

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Smart Choice Gives You the Freedom to Succeed.