Marketing

  • Blog

    Put the Phone Down

    Salespeople often fall victim to being on the phone 24/7. After all, you never know when that ringing phone might be a sale. So with no one screening a salesperson's calls, they're bound to feel the need to answer every one. But sometimes, salespeople have to set boundaries to be productive.
  • Blog

    Q&A with TM Keri Fox

    Keri Fox, a Smart Choice Territory Manager serving Washington state, answers some questions about working during this pandemic.
  • Blog

    Your Best Marketing Strategy During COVID-19

    CEO Newsletter: In a time when people may be suffering from economic impacts, as well as information overload from news and other sources, it can be difficult to know what’s even appropriate for promoting your business and staying front and center.
  • Blog

    Marketing: Boost Your Business to Its Fullest Potential

    From the Front Line: Now more than ever agents must resist the temptation to slash marketing budgets. It seems counterintuitive, but when times are hard, that is when you actually should invest more into marketing. This doesn’t mean you have to spend more money (although you should consider increasing your budget if possible). There are many marketing avenues that don’t cost a thing!
  • Blog

    Adapting to Changes One Day at a Time

    Who would have thought we would be facing such an uncertain future just a few short months ago? I think many of us believed this would be a temporary disruption, and now many states are facing an undetermined amount of time that businesses will be shut down, which is a scary prospect for much of the population.
  • Blog

    The Essential Role of E&S Market vs. Perception

    There is a prevailing thought amongst P&C agents that Excess, Surplus and Specialty lines markets are only used for those one-off type risks, or poor and high risk business. While E&S is certainly used for placing one-off risks, it is also a good home for risks that have been denied by a standard carrier for a variety of reasons.
  • Blog

    The Key to Keeping Your Customers: Get a Ticket on Their Train

    I first met Theron about 15 years ago when I was switching from a nice dependable job like teaching to something strange and unusual called sales. I suppose you could say that Theron was, in many ways, a mentor for me. Back then, he had 15 years of sales experience and I was always amazed at how easy he made selling look. For whatever reason, perhaps out of pity, he took to suggesting things for me to do and try.