Agency Network. Aggregator. Cluster. The words are used interchangeably in the insurance industry, but are they really the same thing? If you are an independent agent looking for market access and agency growth, is it worth joining some type of an alliance, and how do you know which one is right for you?
Choosing an insurance cluster group is a lot like choosing a spouse. You hope you’re both in it for the long haul, and you’d like to think that if you put the work in to sign new clients for your cluster group, the cluster group will reciprocate with giving you access to the industry’s top appointments.