The Two Frogs

Doug Witcher | November 2, 2020

CEO Newsletter

Doug Witcher, CEO of Smart Choice, a network for independent insurance agentsThe Two Frogs

Two frogs fell into a deep cream bowl;
The one was wise, and a cheery soul.
The other one took a gloomy view
And bade his friend a sad adieu.

Said the other frog with a merry grin,
“I can’t get out, but I won’t give in;
I’ll swim around till my strength is spent,
Then I will die the more content.”

And as he swam, though ever it seemed,
His struggling began to churn the cream
Until on top of pure butter he stopped,
And out of the bowl he quickly hopped.

The moral, you ask? Oh, it’s easily found!
If you can’t get out, keep swimming around.

When we first started talking about virus-related news in February and March, like many of you, I never dreamed we would still be here in December. It’s a type of global trial that most of our generation has never faced. 

While we have been fortunate that our industry hasn’t been hit with as many challenges as many others, it is still an accomplishment to remain still standing at this juncture — because business ownership is challenging even in normal time. I want to applaud all of you for your veracity and perseverance in continuing to serve customers during this year. It has truly been a marvel to witness the human spirit and the business owners’ willingness to adapt in a constantly changing landscape. 

Like the first frog in the parable above, it is tempting to give in to the fatigue of our circumstances and give into the fear. But like the second frog, we have been swimming and wading through the challenges thrown our way, hoping to regain our footing and a sense of normalcy. Going into 2021, we are usually discussing setting new goals for growth of our businesses – and how we can grow in the coming year. This year however, we should recognize that we HAVE done a great deal of growing and changing already, and that is to be commended. 

Given the current circumstances, it’s tempting to remain in a holding pattern and a pure “continued survival” state of mind. However, I’d encourage everyone to change that thought pattern, and instead continue as you normally would — by setting up growth and revenue goals as usual. Move forward despite any fatigue you may be experiencing, and you may find glorious things that await your business in the coming year! 

As the writer Seth Godin once wrote, “The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.” 

Have a wonderful holiday and Happy New Year!

Cover of Smart Choice Magazine 2020 Issue V, Year End Edition2020 Year-End Edition

Despite 2020 being one of the most irregular years of our lifetimes, both personally and professionally, Smart Choice, our agents and carrier partners, have managed to succeed together. From double-digital revenue growth to our company's highest contingency sharing year to date, we and our partners have hit some really incredible milestones this year. Check out what else we achevied together in the 2020 Issue 6 of Smart Choice Magazine.

Read the Magazine