Tim was in trouble on this one. After finally getting in to see the prospect, Tim felt like he was backed into a corner and being poked to death. “Tim, you said the service was first-rate. Just what do you mean by that?" And Tim spent five minutes answering. “And another thing, I’m not going to tell you my budget because every time I do that, the proposal comes in within $10 of the top budget number. Why should I tell you?”

Are you apprehensive about marketing your agency online? If so, you’re not alone. Many independent insurance agents find the idea of finding customers online daunting. But the simple fact is that you need to invest in online marketing to stay relevant, competitive, and profitable

As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.

Forget postcard mailings, costly advertisements, and all of the traditional methods of marketing you’ve used until now. You don’t need them anymore! Marketing your agency to attract new business has never been easier than it is in 2018.

Safeco wants to help independent agents further develop their specialty expertise with three strategies that will deepen your client relationships and increase your specialty coverage sales.

What I realized – what maybe some other managers responsible for sales teams have realized – is that simply telling salespeople what to do doesn’t work. That’s not learning, and it’s a mistake to pretend it is – not just for salespeople, but for anyone in the organization. Learning is about optimizing performance.

Lazy. Narcissistic. Entitled. The way they’re often portrayed in the media, it’s no wonder that Millennials sometimes get a bad rap. And while there are of course individual exceptions, these broad generalizations about Millennials simply aren’t true.

Standard agency procedures for handling claims, cancellations. endorsements, renewals, etc. must be established and all agency personnel (including agents) must be made aware of them.