CEO Newsletter

Many people don't set goals to achieve their dreams because they see them as futile or unattainable — machinations so far outside the realm of their day-to-day normal that they can't actually see their dreams as ever becoming a reality. But the ultimate gratification of achieving our goals and dreams, especially when it is such a tedious process for us, is one of the most wonderful gifts we can give to ourselves.

Sales isn’t just about unloading your product to consumers. It’s about finding a pain point and fulfilling someone’s needs or wants – your job as a salesperson is to dissect your customers, identify what that need is for them, and find a way to fill it.

As the excitement of New Year’s fades, and the boredom of late winter settles in, the feeling of a new beginning often fades as quickly as it began. But now is the time to dig in and do something different to grow your agency.