Cluster Group

Independent insurance agents see the potential of a rewarding career with high earnings. However, unlocking that potential can be tough. The truth is that there’s a lot of competition out there, and it can be difficult to gain access to the best insurance carriers and product lines. Success is possible, but you might need some support to find it — and some agents find that support in insurance clusters.

One of the best ways to increase the size of your book quickly is by tapping into your existing base of customers. There’s almost always more business to be had with your existing clients.

How many salespeople have the guts to state, “Off the record, since you have decided not to buy . . . what are you really looking for?”

Most insurance agents can write auto and home policies in their sleep, and many understand commercial insurance like the back of their hands. But sometimes, clients throw us curve balls.

The goal of any independent insurance agency is to grow and build long-term wealth. To get to a place where an agency can fund growth initiatives and make money, owners often obtain capital via specialty loans, use of liquid investments, seller finance, or funding from friends, family, and other supporters.

Sure, there are plenty of infomercials that use over-exaggeration and half-truths to peddle cheap wares (though I’d say that’s closer to the definition of sales, not marketing) – but at its heart, that’s NOT what marketing is.

Selling in the insurance industry is not the same as sales in many other industries. Unlike most commodities being sold and advertised, insurance isn’t a choice in most cases, it’s a necessity.

As an insurance agent, your business lives or dies on the amount of new and renewing policies you sign with your carriers. Years ago, how you got paid was fairly straightforward: you got paid a percentage of the premiums you signed. But carriers have changed the way they compensate their agents.

'Tis the season for resolutions, and many insurance agents are setting goals for how much they’d like to grow their agencies in 2016.

Building an insurance agency is challenging, whether you’re a new insurance agent just starting out on your own or a seasoned agent adding a new line to your agency’s offerings.

Whether you’re just starting your own agency or expanding into a new market, buying power will determine the insurance carriers who will work with you. Joining a cluster group is an easy way to get appointments with the industry’s top carriers.