Cluster Group

  • Blog

    Starting an Independent Insurance Agency

    Starting your own independent insurance agency can feel both challenging and overwhelming — and it’s a leading reason many agents start in the captive world or as a producer in someone else’s agency. Many feel that the challenges of simply knowing how to start any business are daunting and simply don’t know where to begin.
  • Blog

    Looking for the Best Insurance Clusters to Join?

    Independent insurance agents see the potential of a rewarding career with high earnings. However, unlocking that potential can be tough. The truth is that there’s a lot of competition out there, and it can be difficult to gain access to the best insurance carriers and product lines. Success is possible, but you might need some support to find it — and some agents find that support in insurance clusters.
  • Blog

    Off the Record

    How many salespeople have the guts to state, “Off the record, since you have decided not to buy . . . what are you really looking for?”
  • Blog

    Writing Hard-to-Place Risks

    Most insurance agents can write auto and home policies in their sleep, and many understand commercial insurance like the back of their hands. But sometimes, clients throw us curve balls.
  • Blog

    Refinancing Your Existing Debt

    The goal of any independent insurance agency is to grow and build long-term wealth. To get to a place where an agency can fund growth initiatives and make money, owners often obtain capital via specialty loans, use of liquid investments, seller finance, or funding from friends, family, and other supporters.
  • Blog

    Marketing at It's Core...

    Sure, there are plenty of infomercials that use over-exaggeration and half-truths to peddle cheap wares (though I’d say that’s closer to the definition of sales, not marketing) – but at its heart, that’s NOT what marketing is.