Insurance

Four months ago, Jill attended a seminar on how to keep her customers and prospects thinking of her, and not her competition. One simple method was sending a personal thank you note to everyone who met with her.

There’s no doubt about it: the COVID-19 pandemic has changed the way we do business. It’s likely most of your commercial customers are struggling. You yourself may be fighting to keep your agency afloat. It may even be tempting to press pause on communicating with your commercial customers and wait out the pandemic — I strongly encourage you to fight that impulse.

There’s a common misconception that excess & surplus (E&S) and specialty lines coverage is only for business that has been historically rated high-risk or for those one-off, hard-to-place risks that cross your desk a few times a year. But as carriers tighten their requirements for writing standard business, having relationships with E&S carriers can help you provide essential coverage for homeowners and business owners who don’t qualify for standard policies.

The last several months have been an unprecedented time in our nation’s history. Certainly, none of us can remember anything quite like it. Who would have thought it was possible to shut an entire economy down in a few short weeks?

Despite the rise in popularity of online insurance companies, personal lines continue to be profitable business for independent agents. If you’d like to write more profitable personal lines business in 2020, here are 20 tips for you.   

The Federal Trade Commission reports that identity theft tops its list of complaints by consumers nationwide.

Insurance Journal recently published its 101 Sales and Marketing Ideas for Agencies*, and our president and CMO offered the following tips.

Risk Placement Services, Inc. took an in-depth look at the commercial trucking and property markets in its latest “The Navigator” newsletter.

With the rise of women entrepreneurs, now is the best time to ensure that your female customer base is protected.

Prospects and clients also don’t live in a vacuum between your sales calls. This may sound obvious, but many salespeople fall prey to the concept that “Jones will never buy from anyone else but me.” Unless you are the only person in the world making the product or offering the service, your client is approached at least once a week.

If you’re not writing commercial, you’re letting a  major income opportunity pass you by. While independent agents compete with captive agencies and online brokers in the personal lines market, we have the corner on the commercial insurance market.

It’s much easier to persuade your audience to consult you for a quote when they have a specialty need and you’re speaking their language!