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The Key to Keeping Your Customers: Get a Ticket on Their Train
I first met Theron about 15 years ago when I was switching from a nice dependable job like teaching to something strange and unusual called sales. I suppose you could say that Theron was, in many ways, a mentor for me. Back then, he had 15 years of sales experience and I was always amazed at how easy he made selling look. For whatever reason, perhaps out of pity, he took to suggesting things for me to do and try.