The Federal Trade Commission reports that identity theft tops its list of complaints by consumers nationwide.

Insurance Journal recently published its 101 Sales and Marketing Ideas for Agencies*, and our president and CMO offered the following tips.

Smart Choice®, the nation’s fastest-growing independent agency network, has gained over 1,000 new agency partners in the first eight months of 2019.

Risk Placement Services, Inc. took an in-depth look at the commercial trucking and property markets in its latest “The Navigator” newsletter.

Agency marketing best practices by Virginia State Director Roger Gill, originally published in the 2019 Smart Choice Magazine, Issue IV.

“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.

There are several common misconceptions about millennials within the insurance industry. But independent agents can’t afford to write off millennial consumers. Millennial consumers will be the most influential market segment for the next few decades, so it’s critical that independent agents understand what millennial insurance consumers want in insurance.

In insurance, as in any sales business, there comes a time when the presentation is over and it’s time to close. Or, to put it another way, it’s time to get paid for your investment of time and hard work in looking for the best coverage options for your clients. When I asked the top agents in my region what made them such successful salespeople, they shared with me that preparing a  professional sales presentation is their top priority.

Here are four easy things you can do to make the most of your online marketing efforts.