Agency Owner

One of the primary reasons so many agents choose to go the independent route is the freedom it brings – the freedom to manage your own life and business, and the freedom to build something on your own terms. It’s very different from running an agency in the captive world with all if its restrictions and requirements – and you have more decision-making capabilities when it comes to your clients and growth targets.

Want to stand out from other agents and win more clients? Set yourself apart by approaching sales in a way that shows off your expertise and brings more value. Here’s how.

The insurance industry has a handful of unique situational challenges that can turn into opportunities over the next decade if these societal shifts are recognized and leveraged properly. Our industry’s lack of diversity has always been uncomfortably apparent with relatively minor evolutionary change over the prior decades. Yet, there is a revolution coming brought not by good intentions, corporate initiatives or diversity awareness programs.

Ready to put 2021 behind you and up your game in 2022? Education and professional development is the place to start. Here are ten ways you can use education to up your game and grow your agency next year.

“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.

As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.

Standard agency procedures for handling claims, cancellations. endorsements, renewals, etc. must be established and all agency personnel (including agents) must be made aware of them.

Here are a few timely and relevant E&O loss prevention tips you can start using immediately to keep yourself protected while conducting business.

The goal of any independent insurance agency is to grow and build long-term wealth. To get to a place where an agency can fund growth initiatives and make money, owners often obtain capital via specialty loans, use of liquid investments, seller finance, or funding from friends, family, and other supporters.