Case Study

As much as he knew about insurance, Gulraiz lacked a sales track record and the essentials required for carrier appointments. He was denied at his first carrier appointment interview but soon after joined Smart Choice's Smart Start program and wrote $300,000 in premiums in just six months.

Spiking M&A activity in 2021 and steep competition for carrier appointments led a second-generation independent agent to consider next steps for his agency – to acquire or be acquired – and if he stayed in the business, how best to expand and become more profitable.

Feeling restricted by the captive offering, here's the story of just one insurance agent who chose the mission to put people first, over his loyalty to his brand — and left a captive career to start his own successful agency.