Independent Insurance Agent

In my recent article, “The Art of the Close,” I discussed how I coach insurance agents to close on value versus cost. I don’t leave my close until the end of my meeting with a prospect. The entire meeting is the close.

In insurance, as in any sales business, there comes a time when the presentation is over and it’s time to close. Or, to put it another way, time to get paid for your investment of time and hard work in looking for the best coverage options for your clients.

Here’s my shopping list for essential insurance agency office supplies.

Many independent insurance agents are apprehensive about online marketing. It seems like a lot of work to set up a website and make updates to social media accounts. But in 2016, the simple fact is that independent agents need to market online to stay relevant and competitive.

Here are some tips for getting off to a great start and creating lasting practices to help you achieve success.

As an insurance agent, you know that not all insurance carriers are created equal. That’s why it pays to be choosy when pursuing appointments with insurance carriers.

Insurance agents earn commissions through new sales, renewals, and performance incentives, with income shaped by agency model and carrier access.