Marketing

Want to stand out from other agents and win more clients? Set yourself apart by approaching sales in a way that shows off your expertise and brings more value. Here’s how.

Insurance Journal recently published its 101 Sales and Marketing Ideas for Agencies*, and our president and CMO offered the following tips.

“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.

There are several common misconceptions about millennials within the insurance industry. But independent agents can’t afford to write off millennial consumers. Millennial consumers will be the most influential market segment for the next few decades, so it’s critical that independent agents understand what millennial insurance consumers want in insurance.

In insurance, as in any sales business, there comes a time when the presentation is over and it’s time to close. Or, to put it another way, it’s time to get paid for your investment of time and hard work in looking for the best coverage options for your clients. When I asked the top agents in my region what made them such successful salespeople, they shared with me that preparing a  professional sales presentation is their top priority.

As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.

One of the best ways to increase the size of your book quickly is by tapping into your existing base of customers. There’s almost always more business to be had with your existing clients.

As an independent agent, it’s easy to get so caught up in your business that you forget to work on your business. But, if we fail to continuously develop and close leads, eventually, our agencies will suffer.

Are you looking for new marketing ideas for your insurance agency in 2016? Here are three ideas you can implement TODAY to gain new business as you plan for 2016!