Blog + Magazine

Smart Choice and CalSurance Associates welcome you to the Smart Choice E&O Prevention Newsletter, your resource for loss prevention education.

Are you taking advantage of everything your Smart Choice® relationship offers you?

Magazine issue focused on hard‑to‑place risks in insurance with articles on strategies, carrier access, and solutions agents can use for challenging clients.

As the excitement of New Year’s fades, and the boredom of late winter settles in, the feeling of a new beginning often fades as quickly as it began. But now is the time to dig in and do something different to grow your agency.

The goal of any independent insurance agency is to grow and build long-term wealth. To get to a place where an agency can fund growth initiatives and make money, owners often obtain capital via specialty loans, use of liquid investments, seller finance, or funding from friends, family, and other supporters.

Sure, there are plenty of infomercials that use over-exaggeration and half-truths to peddle cheap wares (though I’d say that’s closer to the definition of sales, not marketing) – but at its heart, that’s NOT what marketing is.

Selling in the insurance industry is not the same as sales in many other industries. Unlike most commodities being sold and advertised, insurance isn’t a choice in most cases, it’s a necessity.

Year Review / Year Ahead issue with reflection on past performance and forward‑looking agency strategies for independent insurance business success.

As an insurance agent, your business lives or dies on the amount of new and renewing policies you sign with your carriers. Years ago, how you got paid was fairly straightforward: you got paid a percentage of the premiums you signed. But carriers have changed the way they compensate their agents.

Gone are the days when insurance agents had to invest in expensive hardware and software to quote, issue, and place policies. Updating software was tiresome and time-consuming. And when a computer went down, your production ground to a halt.

Magazine issue with insights on independent agent success, self‑employment strategies, and practical advice for running your own agency.

2016 Marketing Issue featuring marketing insights, real‑world tactics, and tips independent insurance agents can use to build visibility and sales.