Blog

4 Ways a Dedicated Marketer Can Help Your Agency Grow

In today's hyper-competitive insurance market, agency marketing is more important than ever. In Safeco’s Agent for the Future survey, 38% of independent agents said they plan to increase their investment in marketing. However, only 16% said they planned on hiring a dedicated marketer.
Blog

Get Out Your Calendar

Almost every salesperson in the world has some method of keeping track of appointments; most often it’s a calendar of sorts. And, while it should come as no surprise, so do most people who make appointments with salespeople.
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Transformative Success Starts with Reflection

In business, this is often the time of year when we begin planning for what’s to come in the next year – from budgeting and goal-setting to creating actionable punch lists and enacting plans. But, it should also be a time of reflection.
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Smart Choice® Gives Back

Guilford County, located in North Carolina, is in the top ten for hungriest counties in the United States, and just three years ago, the county was ranked number one. Local companies, including Smart Choice®, have rallied together year after year to prioritize the stocking of our food pantries.