2017 Marketing Issue with focused content on marketing strategies, engagement ideas, and proven practices to help independent agents grow business.

Many independent insurance agents, both new to the industry and established agents, at some point find themselves asking the question: “Should I join an aggregator or agency network?”

Where calls, emails, and social media were originally meant to enhance the in-person conversation that took place, they have instead replaced human interaction altogether. I find this to be especially prevalent in commercial lines business, as many agents are tempted to simply go through the phone book and call the businesses you’re targeting in the area, instead of just visiting in person to make the sale.

Sales isn’t just about unloading your product to consumers. It’s about finding a pain point and fulfilling someone’s needs or wants – your job as a salesperson is to dissect your customers, identify what that need is for them, and find a way to fill it.

Overview of commercial insurance strategy insights designed to help independent agents build expertise, expand commercial offerings, and grow their book of business.

Many independent insurance agents, both new to the industry and established agents, at some point find themselves asking the question: “Should I join an aggregator or agency network?”

Many independent insurance agents, both new to the industry and established agents, at some point find themselves asking the question: “Should I join an aggregator or agency network?”

Travelers Insurance

Josh Seibert, Sandler Training

The STORY:

How many salespeople have the guts to state, “Off the record, since you have decided not to buy . . . what are you really looking for?”