Leadership in independent insurance is evolving from top-down management to a human-centric approach. Today's leaders are mentors and collaborators who drive innovation and growth by empowering their teams and fostering a supportive culture.

Agency Network. Aggregator. Cluster. The words are used interchangeably in the insurance industry, but are they really the same thing? If you are an independent agent looking for market access and agency growth, is it worth joining some type of an alliance, and how do you know which one is right for you?

The 20-year veteran of Forvis Mazars joins Smart Choice.

Luke Royal, Indiana State Director at Smart Choice, shares insights on technology's impact on insurance, market challenges, and future trends for agency success.

Standing out requires more than just expertise. Building community connections, taking charge of lead generation, and understanding the industry's risks are key to making a lasting impact as an independent agent. Discover the power of networking, brand building, and creating a trustworthy reputation to grow your insurance business and stay ahead in the field.

A strong online presence is crucial for businesses, including independent insurance agents. Social media enables connections with clients, showcases expertise, and drives sales. Crafting a strategic approach to social media is a cost-effective way to engage clients, grow your business, and achieve objectives.

With the right support, the commercial lines sector isn’t difficult. It may prove to be the key to supercharging your agency's growth and protecting your business against market fluctuations.

Mike Golonka, Vice President of Strategic Partners at Smart Choice, emphasizes the importance of leveraging the company's unique offerings and building strong carrier relationships to drive mutual success in the insurance industry.

Independent agents can achieve sustainable success by leveraging technology, managing emerging risks, and adapting to evolving customer expectations within the dynamic landscape of the insurance industry.