Increasing numbers of new agency owners, existing independents, and former captive agents are looking to join agency networks to compete in a tough insurance market. But how do you choose the right agency network partner?
Like many people who wind up in the industry, Lee Ann didn’t plan to become an insurance professional. She fell into the industry, and ultimately realized it was the right career for her. Once she had dedicated herself to insurance, she needed to find ways to grow. Over the years, she’s done that with incredible success — and with the help of the Smart Choice network.
If you’re an insurance agent, you need errors & omissions, or E&O, insurance. This valuable coverage protects you and your agency against a loss in the event of an error or omission you or your staff make (or are accused of making).
“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.
As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.
The goal of any independent insurance agency is to grow and build long-term wealth. To get to a place where an agency can fund growth initiatives and make money, owners often obtain capital via specialty loans, use of liquid investments, seller finance, or funding from friends, family, and other supporters.