From the Front Line

  • Blog

    Cyber — Changing the Mindset

    I’m going to go where no author has gone before….writing an article about Cyber with no mind-boggling statistics that would scare you, no prattling on about coverages, sublimits, and first or third party exposures. No “inside baseball” talk about loss prevention and breach response being key to every business’s cyber security strategy. Frankly, you’ve heard it all before.
  • Blog

    What's to Come in 2022 for Smart Choice, Agents, Carrier Partners

    Like many of you, I recall breathing a sigh of relief when the calendar flipped over to 2021, with high hopes that the challenges of 2020 were finally behind us. Unfortunately, that was not the case and as the pandemic lingered, so did the obstacles for many industries, including ours. Yet Smart Choice, our agents and carrier partners all worked together to hit some amazing milestones and put together another great year in the books.
  • Blog

    How to Weather Almost Any Storm

    We are in the eye of a perfect storm. We have three hurricane strength forces acting upon the livelihood of independent insurance agents. But with proper marketing, independent agents can weather almost any storm.
  • Blog

    2020 Nets Big Success for Smart Choice and Partners

    Despite 2020 being one of the most irregular years of our lifetimes, both personally and professionally, Smart Choice, our agents and carrier partners, have managed to succeed together. We’ve hit some really incredible milestones this year, and we are exceptionally grateful to be partnered with such amazing people in the industry. 
  • Blog

    Marketing: Boost Your Business to Its Fullest Potential

    From the Front Line: Now more than ever agents must resist the temptation to slash marketing budgets. It seems counterintuitive, but when times are hard, that is when you actually should invest more into marketing. This doesn’t mean you have to spend more money (although you should consider increasing your budget if possible). There are many marketing avenues that don’t cost a thing!
  • Blog

    Why Independent Agents Need to Cross-sell Life Insurance

    From the Front Line: In today’s environment, many independent P&C agents are increasing their profitability by cross-selling life insurance. The additional revenue and higher customer retention are more important now than ever. They realize that someone is selling their customers life insurance, and if it’s not them, they are putting their P&C business at risk also.
  • Blog

    Announcing a More Robust Express Markets program

    A little over two years ago, I had the pleasure of joining the Smart Choice team and was charged with the task of expanding and enhancing the Express Markets program. Smart Choice made an intentional investment in this program to position it as a growth engine for our agents by providing access to markets for excess, surplus and specialty lines. I started the process with the mind-set of: How can we help Smart Choice® agents expand their businesses?
  • Blog

    Our Smart Choice Family

    Will 2020 bring challenges? Absolutely! Will we have to work harder than we did in 2019? Absolutely. Fortunately, I know that this new year will bring this family of agents, territory managers, and Smart Choice employees together to meet and conquer anything thrown our way.
  • Blog

    Marketing Your Insurance Agency: "Stop Selling, Start Helping"

    Marketing is one of the most important things you can do to keep current customers happy as well as drum up new business. The following tips are three easy ways to help your clients and community, which in turn will help market your agency and keep your business in the forefront of your present and future clients’ minds when an insurance need arises.
  • Blog

    Being — and Remaining — Financially Sound

    Now's the time to focus on the routine of measuring where we’ve been and where we are so that we can make course corrections if we need to. It’s not the most fun thing we can do but, the peace of mind knowing we’re on track is worth something.