Independent Agents

  • Blog

    The Networking Web Works

    Insurance Journal recently published its 101 Sales and Marketing Ideas for Agencies*, and our president and CMO offered the following tips.
  • Blog

    5 Myths About Millennial Insurance Customers

    There are several common misconceptions about millennials within the insurance industry. But independent agents can’t afford to write off millennial consumers. Millennial consumers will be the most influential market segment for the next few decades, so it’s critical that independent agents understand what millennial insurance consumers want in insurance.
  • Blog

    Be More Effective Selling Insurance

    In insurance, as in any sales business, there comes a time when the presentation is over and it’s time to close. Or, to put it another way, it’s time to get paid for your investment of time and hard work in looking for the best coverage options for your clients. When I asked the top agents in my region what made them such successful salespeople, they shared with me that preparing a  professional sales presentation is their top priority.
  • Blog

    5 Things that Small Business Owners Should Know About Workers' Comp

    There are nearly 30 million small businesses in America. Owners of these small businesses make potentially tough decisions about workers compensation coverage that can impact their employees and bottom line alike. These five strategies can help small business owners properly evaluate their workspace risks and better manage insurance costs.
  • Blog

    Writing Hard-to-Place Risks

    Most insurance agents can write auto and home policies in their sleep, and many understand commercial insurance like the back of their hands. But sometimes, clients throw us curve balls.
  • Blog

    Marketing at It's Core...

    Sure, there are plenty of infomercials that use over-exaggeration and half-truths to peddle cheap wares (though I’d say that’s closer to the definition of sales, not marketing) – but at its heart, that’s NOT what marketing is.