Blog

  • Blog

    Smart Choice® Gives Back

    Guilford County, located in North Carolina, is in the top ten for hungriest counties in the United States, and just three years ago, the county was ranked number one. Local companies, including Smart Choice®, have rallied together year after year to prioritize the stocking of our food pantries.
  • Blog

    Dealing with Negative Prospects

    Negative prospects are the easiest people in the world to sell if you remember one thing as you work with them: They don’t want you to get in the way of their buying your product/service.
  • Blog

    Insurance Fraud: How to Protect Your Agency

    Insurance Fraud. Unfortunately, it’s a growing issue in our industry. Consumers and agents are increasingly adept and creative when it comes to finding ways to commit fraud. Fraud can happen in multiple stages of the insurance transaction – committed by the agent to steal premiums via forgery or later during the claims process by the customer. There are an immense number of ways to commit illegal acts when it comes to insurance.
  • Blog

    Never Go Into a Box

    Tim was in trouble on this one. After finally getting in to see the prospect, Tim felt like he was backed into a corner and being poked to death. “Tim, you said the service was first-rate. Just what do you mean by that?" And Tim spent five minutes answering. “And another thing, I’m not going to tell you my budget because every time I do that, the proposal comes in within $10 of the top budget number. Why should I tell you?”
  • Blog

    5 Reasons Marketing Online Makes Good Business Sense

    Are you apprehensive about marketing your agency online? If so, you’re not alone. Many independent insurance agents find the idea of finding customers online daunting. But the simple fact is that you need to invest in online marketing to stay relevant, competitive, and profitable
  • Blog

    Three Marketing Tips Insurance Agents Need To Succeed

    As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.
  • Blog

    Marketing for Independent Insurance Agents

    Forget postcard mailings, costly advertisements, and all of the traditional methods of marketing you’ve used until now. You don’t need them anymore! Marketing your agency to attract new business has never been easier than it is in 2018.
  • Blog

    Managing and Marketing to Millennials

    Lazy. Narcissistic. Entitled. The way they’re often portrayed in the media, it’s no wonder that Millennials sometimes get a bad rap. And while there are of course individual exceptions, these broad generalizations about Millennials simply aren’t true.