Blog

  • Blog

    4 Ways a Dedicated Marketer Can Help Your Agency Grow

    In today's hyper-competitive insurance market, agency marketing is more important than ever. In Safeco’s Agent for the Future survey, 38% of independent agents said they plan to increase their investment in marketing. However, only 16% said they planned on hiring a dedicated marketer.
  • Blog

    Get Out Your Calendar

    Almost every salesperson in the world has some method of keeping track of appointments; most often it’s a calendar of sorts. And, while it should come as no surprise, so do most people who make appointments with salespeople.
  • Blog

    Transformative Success Starts with Reflection

    In business, this is often the time of year when we begin planning for what’s to come in the next year – from budgeting and goal-setting to creating actionable punch lists and enacting plans. But, it should also be a time of reflection.
  • Blog

    Smart Choice® Gives Back

    Guilford County, located in North Carolina, is in the top ten for hungriest counties in the United States, and just three years ago, the county was ranked number one. Local companies, including Smart Choice®, have rallied together year after year to prioritize the stocking of our food pantries.
  • Blog

    Dealing with Negative Prospects

    Negative prospects are the easiest people in the world to sell if you remember one thing as you work with them: They don’t want you to get in the way of their buying your product/service.
  • Blog

    Insurance Fraud: How to Protect Your Agency

    Insurance Fraud. Unfortunately, it’s a growing issue in our industry. Consumers and agents are increasingly adept and creative when it comes to finding ways to commit fraud. Fraud can happen in multiple stages of the insurance transaction – committed by the agent to steal premiums via forgery or later during the claims process by the customer. There are an immense number of ways to commit illegal acts when it comes to insurance.
  • Blog

    Never Go Into a Box

    Tim was in trouble on this one. After finally getting in to see the prospect, Tim felt like he was backed into a corner and being poked to death. “Tim, you said the service was first-rate. Just what do you mean by that?" And Tim spent five minutes answering. “And another thing, I’m not going to tell you my budget because every time I do that, the proposal comes in within $10 of the top budget number. Why should I tell you?”