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As we round the corner into the last quarter of the year, it’s important to reflect on your goals for 2019 and how much progress you’ve made. Are you where you would like to be yet? If not, the good news is, you still have a few months to get there. It’s also a great time to begin planning for next year, and adjusting your goals based on how successful your current year has been. 

The Federal Trade Commission reports that identity theft tops its list of complaints by consumers nationwide.

Insurance Journal recently published its 101 Sales and Marketing Ideas for Agencies*, and our president and CMO offered the following tips.

Risk Placement Services, Inc. took an in-depth look at the commercial trucking and property markets in its latest “The Navigator” newsletter.

Agency marketing best practices by Virginia State Director Roger Gill, originally published in the 2019 Smart Choice Magazine, Issue IV.

“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.

There are several common misconceptions about millennials within the insurance industry. But independent agents can’t afford to write off millennial consumers. Millennial consumers will be the most influential market segment for the next few decades, so it’s critical that independent agents understand what millennial insurance consumers want in insurance.

In insurance, as in any sales business, there comes a time when the presentation is over and it’s time to close. Or, to put it another way, it’s time to get paid for your investment of time and hard work in looking for the best coverage options for your clients. When I asked the top agents in my region what made them such successful salespeople, they shared with me that preparing a  professional sales presentation is their top priority.

Here are four easy things you can do to make the most of your online marketing efforts.

Nick had finally started selling his company’s products on a steady basis. Now he was comfortable knowing that his commissions were going to be enough to cover his expenses. But something was nagging him in the back of his mind. How do I find more time to sell more so that I can actually save some money?

There are nearly 30 million small businesses in America. Owners of these small businesses make potentially tough decisions about workers compensation coverage that can impact their employees and bottom line alike. These five strategies can help small business owners properly evaluate their workspace risks and better manage insurance costs.

Marketing is one of the most important things you can do to keep current customers happy as well as drum up new business. The following tips are three easy ways to help your clients and community, which in turn will help market your agency and keep your business in the forefront of your present and future clients’ minds when an insurance need arises.