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As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.

Forget postcard mailings, costly advertisements, and all of the traditional methods of marketing you’ve used until now. You don’t need them anymore! Marketing your agency to attract new business has never been easier than it is in 2018.

Safeco wants to help independent agents further develop their specialty expertise with three strategies that will deepen your client relationships and increase your specialty coverage sales.

What I realized – what maybe some other managers responsible for sales teams have realized – is that simply telling salespeople what to do doesn’t work. That’s not learning, and it’s a mistake to pretend it is – not just for salespeople, but for anyone in the organization. Learning is about optimizing performance.

Lazy. Narcissistic. Entitled. The way they’re often portrayed in the media, it’s no wonder that Millennials sometimes get a bad rap. And while there are of course individual exceptions, these broad generalizations about Millennials simply aren’t true.

Standard agency procedures for handling claims, cancellations. endorsements, renewals, etc. must be established and all agency personnel (including agents) must be made aware of them.

According to Pew Research center, anyone born between 1981 and 1996, who will be ages 22-37 in 2018, is considered a Millennial. As a millennial working in insurance, my age is actually something I avoid bringing up, like the plague.

We are currently at a point, where we should be discussing how Millennials have shaped the workforce, rather than what will happen as they enter the industry, because Millennials have been shaping the industry for a number of years now.

With cyber breaches more prevalent than ever, whether it’s Sony, Yahoo, a community college, or your local bakery, it is abundantly clear that cyber threats affect us all.

Although the SEC and FINRA recognize that cyber attacks are inevitable, they have imposed obligations on the financial industry to combat identity theft and cyber crime, and claim these obligations have existed for years.

Despite the opportunities, specialty products are often underpromoted. Yet they offer multiple ways to cross-sell to current policyholders while creating a steady flow of new prospects. Here are four tips for boosting your business.

Getting up and leaving a prospect is almost impossible for a salesperson to consider. Why would you ever want to give the impression that you are going to walk out the door?