Blog + Magazine

In business, this is often the time of year when we begin planning for what’s to come in the next year – from budgeting and goal-setting to creating actionable punch lists and enacting plans. But, it should also be a time of reflection.

Guilford County, located in North Carolina, is in the top ten for hungriest counties in the United States, and just three years ago, the county was ranked number one. Local companies, including Smart Choice®, have rallied together year after year to prioritize the stocking of our food pantries.

Negative prospects are the easiest people in the world to sell if you remember one thing as you work with them: They don’t want you to get in the way of their buying your product/service.

Insurance fraud costs you, me, and the rest of the United States approximately $80 billion every year. It’s a big problem, not only for insurance carriers but insurance agents, too.

Insurance Fraud: Unethical or breaking the law? Both. And unfortunately it is becoming more prevalent in the insurance business each year.

Articles on insurance fraud prevention and tactics independent agents can use to protect their agency, clients, and market reputation from fraud losses.

Insurance Fraud. Unfortunately, it’s a growing issue in our industry. Consumers and agents are increasingly adept and creative when it comes to finding ways to commit fraud. Fraud can happen in multiple stages of the insurance transaction – committed by the agent to steal premiums via forgery or later during the claims process by the customer. There are an immense number of ways to commit illegal acts when it comes to insurance.

Tim was in trouble on this one. After finally getting in to see the prospect, Tim felt like he was backed into a corner and being poked to death. “Tim, you said the service was first-rate. Just what do you mean by that?" And Tim spent five minutes answering. “And another thing, I’m not going to tell you my budget because every time I do that, the proposal comes in within $10 of the top budget number. Why should I tell you?”

Are you apprehensive about marketing your agency online? If so, you’re not alone. Many independent insurance agents find the idea of finding customers online daunting. But the simple fact is that you need to invest in online marketing to stay relevant, competitive, and profitable

Marketing Issue with articles and strategies on agency promotion, lead generation, and practical marketing approaches independent agents can apply.

As an Insurance Agency Owner, Why Should You Care About Brand Awareness? You want those in your community to know your agency exists and that you can help them. In addition to increasing brand awareness, marketing also informs consumers, builds and nurtures clientele relationships, and draws in a targeted audience.

Forget postcard mailings, costly advertisements, and all of the traditional methods of marketing you’ve used until now. You don’t need them anymore! Marketing your agency to attract new business has never been easier than it is in 2018.