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“Inbound Marketing” is much more powerful, as it positions the person or company as an expert (instead of strictly as a salesperson) in the eyes of the potential customer. Inbound Marketingis about creating a two-way communicative environment and experience.

There are several common misconceptions about millennials within the insurance industry. But independent agents can’t afford to write off millennial consumers. Millennial consumers will be the most influential market segment for the next few decades, so it’s critical that independent agents understand what millennial insurance consumers want in insurance.

Here are four easy things you can do to make the most of your online marketing efforts.

Nick had finally started selling his company’s products on a steady basis. Now he was comfortable knowing that his commissions were going to be enough to cover his expenses. But something was nagging him in the back of his mind. How do I find more time to sell more so that I can actually save some money?

Sales and Marketing issue with best practices and tactical tips that help independent agents generate leads, close sales, and grow their agency business.

There are nearly 30 million small businesses in America. Owners of these small businesses make potentially tough decisions about workers compensation coverage that can impact their employees and bottom line alike. These five strategies can help small business owners properly evaluate their workspace risks and better manage insurance costs.

Marketing is one of the most important things you can do to keep current customers happy as well as drum up new business. The following tips are three easy ways to help your clients and community, which in turn will help market your agency and keep your business in the forefront of your present and future clients’ minds when an insurance need arises.

As agency owners, you know the importance of identifying and understanding your client before attempting to make any sort of coverage recommendation or sale. But have you ever thought about doing the same before promoting your agency with marketing and advertising?

Business owners large and small understand that controlling expenses is an important part of their success, and insurance premiums are part of that equation. Since workers’ compensation is a “must-have” for most employers (meaning, it’s required by law), what steps can be taken to control these insurance costs?

With the rise of women entrepreneurs, now is the best time to ensure that your female customer base is protected.

Prospects and clients also don’t live in a vacuum between your sales calls. This may sound obvious, but many salespeople fall prey to the concept that “Jones will never buy from anyone else but me.” Unless you are the only person in the world making the product or offering the service, your client is approached at least once a week.

If you’re not writing commercial, you’re letting a  major income opportunity pass you by. While independent agents compete with captive agencies and online brokers in the personal lines market, we have the corner on the commercial insurance market.