Blog + Magazine

2020 served as a turning point for insurance agency technology. Agents had to quickly adapt to working remotely and using digital channels to serve clients. To help independent agents adapt to digital, Liberty Mutual and Safeco’s Agent for the Future program put together two e-books and article series full of practical advice.

Salespeople often fall victim to being on the phone 24/7. After all, you never know when that ringing phone might be a sale. So with no one screening a salesperson's calls, they're bound to feel the need to answer every one. But sometimes, salespeople have to set boundaries to be productive.

While it might not be possible for agents to meet with customers face to face, it’s more important than ever to be a trusted resource for small business owners. Here are five ways agents can continue to support small businesses during the pandemic.

If you had to define successful goal planning, what would your answer be? As a businessperson, your definition may be making a lot of money. A salesperson may define success as becoming the top salesperson in the company. Success means many different things to different people. However, few have really thought through how they’ll actually become successful. Effective goal planning is the key to success.

While weather can be unpredictable at any time of year, winter can be especially challenging for those living and working in certain areas. Here are some tips that agents can share with clients to help them prepare for the winter season.

Despite 2020 being one of the most irregular years of our lifetimes, both personally and professionally, Smart Choice, our agents and carrier partners, have managed to succeed together. We’ve hit some really incredible milestones this year, and we are exceptionally grateful to be partnered with such amazing people in the industry. 

2020 Marketing Issue offering guidance on marketing plans and communication tactics that help independent agents strengthen outreach and client connections.

While we have been fortunate that our industry hasn’t been hit with as many challenges as many others, it is still an accomplishment to remain still standing at this juncture — because business ownership is challenging even in normal time. I want to applaud all of you for your veracity and perseverance in continuing to serve customers during this year. It has truly been a marvel to witness the human spirit and the business owners’ willingness to adapt in a constantly changing landscape. 

Traditional ways of marketing and selling won’t work in the near-term, and maybe even in the long-term as some new behaviors are likely to stick beyond the pandemic. Digital and virtual tools can help agents succeed in this environment.

CEO Newsletter: In a time when people may be suffering from economic impacts, as well as information overload from news and other sources, it can be difficult to know what’s even appropriate for promoting your business and staying front and center.

A Smart Choice magazine issue centered on agent education, professional development, and adapting agency practices to evolving industry needs.

From the Front Line: Now more than ever agents must resist the temptation to slash marketing budgets. It seems counterintuitive, but when times are hard, that is when you actually should invest more into marketing. This doesn’t mean you have to spend more money (although you should consider increasing your budget if possible). There are many marketing avenues that don’t cost a thing!