Blog + Magazine

  • Blog

    Why a Comparative Rater?

    In today’s world of instant online access, insurance carriers and independent agents are competing for customers through multiple media channels. Thus, we need to discuss the use of comparative raters.
  • Blog

    Let’s Talk About Listening

    As sales-oriented business owners, we are probably used to doing more talking and selling, than anything else. Listening is one of many communication skills that we all employ on a daily basis, in addition to writing, speaking, and reading – but listening is the one we use most frequently, making up approximately 45-55 percent of our daily communication. Unfortunately…most of us are terrible listeners, even though we are employing our ears 50 percent of the time.
  • Blog

    Our Smart Choice Family

    Will 2020 bring challenges? Absolutely! Will we have to work harder than we did in 2019? Absolutely. Fortunately, I know that this new year will bring this family of agents, territory managers, and Smart Choice employees together to meet and conquer anything thrown our way.
  • Blog

    Cheers to 25 Years of Smart Choice

    Twenty-five years. It seems like yesterday, and also a lifetime ago that I was struggling to establish a small start-up company, in hopes of helping other independent agents like myself. Starting a new business is a huge leap of faith. What made everything worth it to me was knowing that I was starting a business that’s intent was to make other business owners’ lives a little easier.
  • Blog

    3 Practical Steps for Reaching More Millennials Online

    These days, digital engagement is a key part of marketing your agency and serving your customers. Millennials especially use digital channels to find and engage with agents. Here are a few practical ways independent agents can reach more millennial customers online.
  • Blog

    Do the Behavior

    The new day is dawning on my sales career, decided Andy. As he drove to work, basking in the afterglow of the outstanding sales training seminar he had attended the day before, he couldn’t wait to start. The entire training seminar was on making new contacts. Andy was careful to remember it was no longer called “cold calling,” it was “making new contacts.” He had underlined that spot in the training manual. You have to have a new attitude, he said to himself.