Name: Smart Choice
Address: 4121 Beechwood Dr., Greensboro, NC, 27265
Telephone: 888.264.3388

Team Q&A

Overcoming Market Challenges: A Q&A with Spencer Witcher

Q&A with Spencer Witcher: How Smart Choice helps agents adapt in a shifting insurance market.

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Team Q&A

Building Strong Relationships: Bruce Plourde’s Insights on Success in the Insurance Industry

Strong relationships grow through trust, shared goals, and meaningful, honest connections over time.

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Case Studies

Tapping Into the Power Within: How One Agency Competes and Wins

True strength isn’t just about weathering storms—it’s about building a legacy with the right support to keep growing through every challenge.

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Case Studies

Meet an Agency Owner and jiu-jitsu Champion Who Competes Fiercely for Himself and His Customers

Starting a business during a global shutdown takes grit—but growing it into a champion’s operation takes the right partner in your corner.

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Case Studies

From Zero to Sixty with Insurance Network Support

You don’t need an insurance background to build a powerhouse agency—you just need the right network behind you.

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Blog

Turn Non-Standard into New Revenue

If you can’t insure it, your clients will find someone who can.

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Blog

Latest Insurance Laws: What Agents & Brokers Must Know

Mastering new insurance laws isn’t just about compliance—it’s a chance to build trust, reduce risk, and uncover opportunities for agency growth.

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Magazines

2025 Issue II

Stability through Specialization: The Express Markets Advantage

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News

Smart Choice Appoints Andrew Caldwell as CEO

Founder Doug Witcher is becoming the Chairman of the Board.

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Blog

The Top Mistakes New Agency Owners Make — And They’re Not What You Think

Starting your own insurance agency is a big move. Avoid these early missteps to build a business that lasts.

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Blog

4 Key Things to Do Before Selling Your Agency

Preparing in advance—ideally over the course of a few years—will have a profound impact on the speed of the sale and the selling price.

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Case Studies

How an Independent Agency Discovered Growth In the Fast Lane

Steph Santi launched Auto Mate in Portland & quickly grew his agency with standout success and recognition.

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Year In Review

Blog + Magazine

Overcoming Market Challenges: A Q&A with Spencer Witcher

Building Strong Relationships: Bruce Plourde’s Insights on Success in the Insurance Industry

Tapping Into the Power Within: How One Agency Competes and Wins

Meet an Agency Owner and jiu-jitsu Champion Who Competes Fiercely for Himself and His Customers

From Zero to Sixty with Insurance Network Support

Turn Non-Standard into New Revenue

Latest Insurance Laws: What Agents & Brokers Must Know

2025 Issue II

Smart Choice Appoints Andrew Caldwell as CEO

The Top Mistakes New Agency Owners Make — And They’re Not What You Think

4 Key Things to Do Before Selling Your Agency

How an Independent Agency Discovered Growth In the Fast Lane