Blog + Magazine

  • Blog

    Put the Phone Down

    Salespeople often fall victim to being on the phone 24/7. After all, you never know when that ringing phone might be a sale. So with no one screening a salesperson's calls, they're bound to feel the need to answer every one. But sometimes, salespeople have to set boundaries to be productive.
  • Blog

    Goal Planning that Actually Works

    If you had to define successful goal planning, what would your answer be? As a businessperson, your definition may be making a lot of money. A salesperson may define success as becoming the top salesperson in the company. Success means many different things to different people. However, few have really thought through how they’ll actually become successful. Effective goal planning is the key to success.
  • Blog

    Preparing for Winter Weather

    While weather can be unpredictable at any time of year, winter can be especially challenging for those living and working in certain areas. Here are some tips that agents can share with clients to help them prepare for the winter season.
  • Blog

    2020 Nets Big Success for Smart Choice and Partners

    Despite 2020 being one of the most irregular years of our lifetimes, both personally and professionally, Smart Choice, our agents and carrier partners, have managed to succeed together. We’ve hit some really incredible milestones this year, and we are exceptionally grateful to be partnered with such amazing people in the industry. 
  • Blog

    The Two Frogs

    While we have been fortunate that our industry hasn’t been hit with as many challenges as many others, it is still an accomplishment to remain still standing at this juncture — because business ownership is challenging even in normal time. I want to applaud all of you for your veracity and perseverance in continuing to serve customers during this year. It has truly been a marvel to witness the human spirit and the business owners’ willingness to adapt in a constantly changing landscape. 
  • Blog

    Q&A with TM Keri Fox

    Keri Fox, a Smart Choice Territory Manager serving Washington state, answers some questions about working during this pandemic.
  • Blog

    Your Best Marketing Strategy During COVID-19

    CEO Newsletter: In a time when people may be suffering from economic impacts, as well as information overload from news and other sources, it can be difficult to know what’s even appropriate for promoting your business and staying front and center.
  • Blog

    Marketing: Boost Your Business to Its Fullest Potential

    From the Front Line: Now more than ever agents must resist the temptation to slash marketing budgets. It seems counterintuitive, but when times are hard, that is when you actually should invest more into marketing. This doesn’t mean you have to spend more money (although you should consider increasing your budget if possible). There are many marketing avenues that don’t cost a thing!